Quantum

Type: Marketing & Sales

Of Interest: Net-new build summer 2021, Lost visitor project fall 2021

Role: Customer enablement and implementation, flow design and maintenance, data annotation/conversation analysis, content alignment and copywriting

Quantum was my first net-new AI build, with me kicking off the implementation for them in April of 2021. Quantum had previously used Drift’s decision tree bots and live chat, which provided us with valuable data for conversation analysis. A senior designer on the team kicked off the strategy of the implementation, while I led the conversation analysis, content alignment, classifier training, flow design, and testing phases. Due to a surprisingly large number of site visitors chatting in regards to (unrelated) Quantum as-seen-on-tv branded products, the AI was quickly able to prove its value by deflecting hundreds of lost visitors a month.

Quantum.com